Marketing operations · CRM · campaign analytics
I turn campaign data and messy workflows into decisions teams can act on.
I connect marketing strategy, CRM systems, and reporting—bringing structure to the handoffs, dashboards, and quality checks behind reliable growth.
- Herndon, Virginia
- Open to remote, NoVA/DC & Dallas
- Marketing Operations & Analytics
Selected work
Evidence of how I operate
Concise, non-confidential case studies focused on the problem, the system, and the business result.
Turning a slow partner workflow into a predictable delivery system
Campaign and partner work was moving through inconsistent reporting and approval steps, making delays hard to diagnose.
Map bottlenecks→Redesign reporting→Clarify approvals
My contribution
Analyzed workflow data, surfaced operational waste, redesigned reporting automation, and presented recommendations to marketing, product, and operations partners.
Outcome
On-time delivery improved from 70% to 98%, creating a more reliable operating cadence.
Process improvementCampaign operationsStakeholder alignment
One view of paid, organic, and CRM performance
Built Tableau and HubSpot reporting that brought multiple marketing channels into a decision-ready view. Partnered with clients to define KPIs, interpret results, and connect recommendations to goals and ROI.
TableauHubSpotData storytelling
CRM adoption through better design and enablement
Translated needs from 50+ stakeholders into Salesforce data models, Flows, dashboards, and guides. The combination of system design and training tripled self-service reporting adoption and cut onboarding time.
SalesforceWorkflow designEnablement
From multi-source data to leadership-ready analysis
Built Python and SQL pipelines and dashboards, then converted complex findings into evidence-based narratives for technical and non-technical audiences.
SQLPythonDashboarding
Supporting a residential community of 100+ students
Served as a Resident Advisor for Housing & Residence Life, balancing community programming, policy communication, conflict resolution, crisis response, and coordination with university partners.
Community engagementProgram coordinationConflict resolution
Interactive proof of work
Campaign performance lab
Change the inputs to see how I translate raw campaign activity into the metrics a team needs to diagnose performance.
How I would read it
This sample generates a 4.00× return. Next, I would segment by audience, creative, device, and lifecycle stage to find what is driving the result—and confirm attribution quality before scaling.
First 90 days
What I can own
- 01–30
Learn and baseline
Map the campaign lifecycle, systems, stakeholders, data definitions, QA controls, and current reporting gaps.
- 31–60
Standardize and improve
Clean up taxonomy, document handoffs, strengthen recurring reports, and remove one high-friction bottleneck.
- 61–90
Scale what works
Operationalize a dashboard or workflow, establish a review cadence, and recommend the next optimization based on evidence.
Experience
A career built across data, marketing, and systems
The through-line is operational clarity: accurate data, repeatable workflows, useful reporting, and confident handoffs.
IT Administrator · CyrusOne
Enterprise systems, identity and access, data integrity, audit-ready documentation, and cross-team escalation ownership.
Salesforce Analyst & Lead Instructor · Kid Power
CRM design, automation, dashboards, documentation, training, and adoption.
Data Analyst Intern · Berkeley Research Group
SQL, Python, data pipelines, dashboards, and evidence-based storytelling.
Digital Strategy Analyst · Perfect Search Media
Paid, organic, and CRM performance reporting; KPI design; client recommendations.
Resident Advisor · George Mason University Housing & Residence Life
Supported 100+ residents through community programming, policy communication, conflict resolution, crisis response, and university coordination.
Digital Strategy & Partner Analyst · Best Buy HQ
Campaign operations, partner workflows, reporting automation, and delivery improvement.
Marketing Search Strategy Intern · Best Buy HQ
Paid-search support, campaign reporting, trend analysis, and stakeholder updates.
Toolkit
Built for modern marketing operations
Marketing operations
Campaign reporting · CRM hygiene · Audience analysis · Workflow design · Requirements · Process documentation
Analytics
KPI definition · ROI analysis · Paid media · Dashboard design · Data storytelling · Funnel analysis
Platforms
Salesforce · HubSpot · Google Ads · Meta Ads · LinkedIn Ads · YouTube Ads
Data & delivery
SQL · Python · Power BI · Tableau · Excel · ETL · Jira · ServiceNow
Education: George Mason University · Major: Business Analytics
Let’s build a cleaner growth engine
Looking for a marketing operator who can make the data usable?
I’m targeting Marketing Operations, Campaign Operations, CRM Analytics, and Marketing Analytics roles.